About Us

We’re a team of passionate foodies and amateur chefs looking to pass along our knowledge of meal kits. I’m the Founder and head writer, Natalia. I’m a, mother, writer, dance teacher, and Airbnb host living with my school-aged daughter in Vancouver. I’m the type of person that loves to eat, is fairly health-conscious…but never cooks. When I’m not busy pinning all the recipes that I won’t cook later, I’m wearing every hat that comes with running three businesses and raising a child.

Most of the time I don’t have the creative energy to figure out what to eat every night. I don’t have the physical energy to go grocery shopping for all these meals. And I can’t fathom the idea of spending my entire Sunday in the kitchen preparing big batch meals. Sunday is strictly for self-care, a.k.a reading articles that are overly enthusiastic about the so-called benefits of batch cooking.

It doesn’t help that I have to negotiate with the world’s pickiest eater. The vegetables start out on her plate but inevitably end up on mine. Could it be my lack of skills in the kitchen? Probably.

My kitchen ambition is to cook food that is actually appetizing and to prioritize healthy, home-cooked meals. On a good day, if you open my fridge, you’ll see that it is packed with produce. Nevermind that they’re all destined to wilt. It counts for something. The road to health is paved with good intentions…or something along those lines.

All I need is for someone to plan my meals, buy the ingredients, and tell me how to cook the recipes. What I’m saying is, I’m the reason why meal kit companies exist. And I know I’m not the only one.

The good news is, we have options. There are tons of meal kit services on the market these days. Some cater to the general public and others are specialized for more targeted niches. And while they all exist to solve the mealtime problem, services differ significantly from one company to the next.

So before you get roped in with a flashy entry deal for new customers, consider your options.

meal kit cooked

A few things that you need to examine when choosing a meal kit service might include:

  • Recipe variety
  • Your dietary restrictions
  • Cooking duration
  • Service cost
  • Delivery cost
  • Delivery schedule
  • Delivery areas
  • Cancellation policies
  • Kid-friendly recipes
  • Level of cooking expertise required
  • Ingredients quality

The list is long and it doesn’t end there. Research this granular takes time but if you don’t want to waste your time and money on the wrong service, I can help. I’m uncovering everything you need to know about the meal kit subscription service you have your eye on so that you can choose the one that suits your needs best.

Start by checking out these reviews and let me know what you think of the services you’ve tried.

Meal Kit Comparison - Simplify Your Dinner Decision
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