Goodfood vs Cook It: Which is Right For You?

As someone who isn’t exactly a kitchen prodigy, I set out on a mission to find a meal kit that checked all my boxes: delicious, convenient, fresh ingredients, and that “wow” factor.

I did the legwork and I’m here to spill the beans on two popular meal kit delivery services: Goodfood and Cook It. So, if you’re in the US or Canada and in the market for your next favorite meal kit, sit back, relax, and let me be your guide. 

Read on to find out which meal kit reigns supreme: Goodfood or Cook It.

Plan OptionsIdeal ForCost Per Plate
+ Shipping
GoodfoodEasy Prep, Low Carb, Vegetarian, Clean15, Family Singles and families ranging from novice to experienced cooks $9.99 – $14.74
Shipping: $0 – $3.99
Visit Site
Cook ItRegular, VegetarianCanadians with limited time who value local ingredientsReady-to-eat: $12.96 – $14.30
Ready-to-cook: $9.48 – $13.16
Shipping: Free
Visit Site

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What is a Meal Kit?

Imagine this scenario: you’re a passionate food lover, but life often throws obstacles in your path. Meal planning and grocery shopping become overwhelming tasks, leading to excessive spending on takeout and delivery. That’s where meal kits come in. 

These culinary lifesavers revolutionize the at-home dining experience, with a chef-curated menu, serving up pre-portioned ingredients and tantalizing recipes right to your doorstep. Say goodbye to the stress of meal planning and grocery shopping and hello to the sheer joy of cooking and relishing in delectable meals.

In this review, we’ll compare two meal kits, Goodfood and Cook It, based on a number of factors including:

  1. Meal Plan Options
  2. Recipe Quality & Variety
  3. Ingredient Quality
  4. Pricing
  5. Delivery & Packaging
  6. Ease of Use

Goodfood Overview

two bowls of salad with veggies and nuts

Goodfood has made a significant impact in North America, and it’s easy to see why. Their extensive range of meal options satisfies even the most discerning taste buds. Whether you’re a vegetarian, someone with a penchant for gourmet cuisine, or have picky eaters in your family, Goodfood has something to offer.

Goodfood places you in the driver’s seat of your culinary journey, allowing you to handpick your favorite recipes each week. With Goodfood, you have the freedom to tailor your meals according to your dietary preferences, ensuring that every meal is perfectly suited to your taste. Whether you’re dining solo or catering to a whole family of food enthusiasts, Goodfood has you covered with various options to meet your needs.

What is Goodfood’s Competitive Advantage?

Goodfood is one of the top dogs in North America when it comes to bringing culinary goodness to your doorstep. What I love most is the freedom they give me to handpick my recipes each week and customize my order to fit my cravings, dietary needs, and the number of hungry mouths I’m feeding.

Overview of Cook It

Cook It

Cook It is also a serious contender in the meal kit game. These folks are all about making life easier with their ready-to-eat meals that you can whip up in a flash. While convenience is their middle name, they never skimp on taste or nutrition. Cook It has an impressive lineup of recipes to choose from—everything from timeless favorites like Chicken Thighs with BBQ Sauce to out-of-this-world creations like Tuscan-style Creamy Haddock.

Who Owns Cook It?

Cook It is owned by the popular meal kit brand Chefs Plate. Chefs Plate’s experience and expertise have undoubtedly influenced Cook It’s recipe development and delivery service, making it a reliable option for those seeking delicious meals with minimal effort.

After ordering meal kits, and diving a bit deeper, I’ve decided there are several important factors to consider when comparing these meal kit services. I’ve broken them down into the following categories and believe these are the priorities when considering which meal kit is right for you.

Meal Plan Options

Both Goodfood and Cook It spoil us with a large variety of meal plan options. 

Goodfood takes the cake with their extensive selection of 50+ recipes every week. They’ve got something for everyone, whether you’re a veggie lover, have specific dietary restrictions, or just fancy a culinary adventure. Goodfood includes the following options:

  • Easy Prep (time-saver)
  • Clean15 (low carb time-saver)
  • Classic
  • Vegetarian (only available with the Classic basket)
  • Family

Cook It offers a range of up to 35 options, from ready-to-cook meals to ready-to-eat meals. They offer up to 28 ready-to-cook recipes and up to 7 ready-to-eat meals each week that are pre-cooked, so all you have to do is heat it up and enjoy. From vegetarian delights to gluten-free goodies, they’ve got you covered. 

Both companies let you customize your meal plan to fit your dietary preferences, but we’ll give the edge to Goodfood.

Winner: Goodfood

Recipe Quality and Variety

Goodfood has truly mastered the art of crafting exceptional recipes. Their team of professional chefs puts their heart and soul into creating dishes that would make any restaurant chef proud. What I love most is that they cater to all skill levels in the kitchen, whether you’re a seasoned pro or a novice cook. They provide detailed step-by-step instructions and helpful tips to ensure that your cooking experience is both enjoyable and foolproof.

Cook It focuses on making life as easy as possible, which is why they also offer ready-to-eat meals for days there’s just no time to cook. Ready-to-cook meals take about 30 minutes to prepare, and Cook It chefs are also trained by nutritionists to ensure health is at the forefront of their recipes. 

Having said this, the clear winner for recipe quality and variety of diverse recipes is Goodfood. Their range of global cuisine and the differentiating skill levels is top notch. It’s hard to beat, whether you’re learning to cook for yourself or your family or are content with making yourself a delicious meal with something totally new to your everyday diet.

Winner: Goodfood

Ingredient Quality

When it comes to ingredient quality, both Goodfood and Cook It strive to source fresh and high-quality ingredients. Goodfood prides itself on working directly with farmers and suppliers, ensuring that the ingredients are delivered at their peak freshness. From crisp vegetables to premium cuts of meat, Goodfood delivers on its promise of providing top-notch ingredients.

Cook It, backed by Chefs Plate, maintains the same commitment to quality. They carefully select their ingredients and prioritize sourcing local and sustainable products whenever possible. Rest assured, you can expect fresh and flavorful ingredients in your Cook It ready-made meals, as they take food quality very seriously.

Winner: Tie


When it comes to meal kit delivery services, it’s important to find that sweet spot where quality meets affordability. Fortunately, both Goodfood and Cook It offer cost-effective pricing options that won’t put a dent in your wallet.

Goodfood recognizes the importance of catering to diverse appetites. Their pricing model is contingent upon the meal plan and serving size you opt for. When it comes to their standard meal pricing, you can anticipate an approximate range of $10 to $14 per serving, whether you’re choosing an Easy Prep, Classic, or Family basket. 

It’s a pretty sweet deal considering the high-quality ingredients and restaurant-quality meals you’ll be enjoying. Plus, they often offer discounts and promotions, so keep an eye out for those tasty deals!

Cook It, being a worthy competitor, also offers affordable pricing options. Like Goodfood, their cost per serving varies based on your meal plan and the number of servings you choose. On average, you can expect to pay around $9 to $13 per serving for their delicious meal kits, whether you’re choosing regular or family portions. It’s a fair price for the convenience and culinary delight they bring to your kitchen.

Winner: Tie

Delivery and Packaging

Both companies excel in their delivery and packaging services, ensuring that your meal kits arrive fresh and in perfect condition. Goodfood uses insulated boxes and ice packs to keep the ingredients cool during transit, minimizing the risk of spoilage. Additionally, their packaging is environmentally friendly, with recyclable materials and a commitment to reducing food waste.

Cook It also prioritizes the freshness and quality of their ingredients during delivery. Their packaging includes insulated liners and ice packs to maintain optimal conditions. Furthermore, they have made efforts to reduce food waste by providing precise portions and minimizing any leftovers.

Winner: Tie

Ease of Use

When it comes to ease of use, both Goodfood and Cook It have user-friendly platforms and intuitive interfaces. Ordering your meal kits is a breeze, and you can easily manage your account, select recipes, and customize your deliveries.

Cancelling or skipping meal deliveries is hassle-free with both services. Whether you’re going on vacation or simply need a break from cooking, you can easily adjust your delivery schedule through their websites or mobile apps.

What sets Goodfood’s apart though, is their app. The option to cancel, skip, and select new recipes all from your mobile device takes meal planning convenience to a whole new level.

Winner: Goodfood

Final Verdict: Which One Would I Choose?

After trying both Goodfood and Cook It, I would choose Goodfood as my preferred meal kit delivery service. Their commitment to sourcing high-quality ingredients and delivering restaurant-quality meals shines through in every bite. The variety of recipes and flexibility in customization allows me to enjoy diverse and delicious meals that cater to my dietary preferences.

While Cook It offers convenience and tasty meals, Goodfood’s emphasis on culinary excellence and ingredient quality aligns better with my personal taste and preferences. The joy of recreating restaurant-worthy dishes in my own kitchen, combined with the eco-friendly packaging and reduced food waste, makes Goodfood my top choice.

Remember, the decision ultimately depends on your own preferences and priorities. So, whether you choose Goodfood or Cook It, you’re bound to enjoy the convenience and delight of meal kit delivery services that provide fresh ingredients, delicious recipes, and the joy of cooking without the hassle.

Natalia S.

Natalia S.

I’m Natalia S., mother, writer, dance teacher, and Airbnb host living with my school-aged daughter in Vancouver. I’m the type of person that loves to eat, is fairly health-conscious…but never cooks. When I’m not busy pinning all the recipes that I won’t cook later, I’m wearing every hat that comes with running three businesses and raising a child.

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Meal Kit Comparison - Simplify Your Dinner Decision
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