HelloFresh Competitors: My 6 Favorite Alternatives

HelloFresh has long been my go-to for its simplicity and variety, but I was curious: how do other services stack up? Are there better options depending on specific dietary needs or preferences? Each service offers unique features aimed at making home cooking easier, but the devil is in the details. I evaluated each on several key factors: ease of ordering, recipe complexity and ingredient quality, flexibility in order selection, and delivery coverage.

In this article, I’ll take you through my experiences with HelloFresh and its competitors, highlighting what sets each apart and which might be the best fit for different types of home cooks. From pre-prepped meals that cut down kitchen time to kits that cater to specific dietary needs, we’ll explore a range of options to find out who truly delivers on their promises.

Which other companies are like HelloFresh?

Exploring the world of meal kit delivery services, I’ve encountered several companies that offer experiences similar to HelloFresh. These alternative companies include:

  1. Chefs Plate
  2. Hungryroot
  3. Dinnerly
  4. Gobble
  5. Blue Apron
  6. Sunbasket

Each of these services brings its own unique flavors and conveniences to the table, promising to make home cooking as effortless and enjoyable as possible.

CompanyIdeal ForCost Per Week*Cost Per Plate*
Chefs PlateThose new to cooking and looking for some inspiration$55.95 - $184.79$8.99 - $11.99Visit Site
HungryrootPeople who don’t like grocery shopping$69+$9.69 - $11.39Visit Site
DinnerlyBusy households with picky eaters and no dietary restrictions$45.95 - $131.75$5.49 – $11.49Visit Site
GobblePeople who enjoy healthy and balanced meals with a very short cook time$67.96 – $239.80$11.99 - $16.99Visit Site
Blue ApronFood enthusiasts who enjoy exploring new culinary techniques and flavors$60.95 – $170.79$7.99 - $11.99Visit Site
Sun BasketHealth-conscious individuals or those with specific dietary needs$45+$9.99 - $13.99Visit Site

*You can compare these to HelloFresh, which costs $56.95 – $250.75 per week and $8.99 – $12.49 per plate.

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HelloFresh

HelloFresh aims to simplify home cooking by delivering fresh ingredients and easy-to-follow recipes right to my doorstep. Known for its wide range of flavorful recipes, HelloFresh caters to various dietary preferences and makes the cooking experience both enjoyable and straightforward. As someone who enjoys cooking but often lacks the time to plan and shop for meals, HelloFresh has been a convenient solution, allowing me to cook fresh, homemade meals without the hassle.

Ordering

The ordering process with HelloFresh is impressively user-friendly. After signing up, I select a meal plan based on my household size and dietary preferences. The website is intuitive, with a diverse weekly menu from which I can choose my meals. The flexibility to select different types of dishes, from family-friendly options to calorie-smart choices, makes it easy to tailor my weekly box to fit my dietary needs. The checkout process is smooth, with clear instructions and the option to add extras like quick lunches or desserts.

Recipe Complexity and Ingredients

HelloFresh recipes are simple and creative. The meals are designed to be cooked in about 30 minutes, which is ideal for my busy lifestyle. Ingredients arrive pre-measured and neatly packaged, minimizing food waste and preparation time. Ingredients are always fresh and high quality. The recipe cards include step-by-step instructions with photos, making it easy to follow along, even for more complex dishes. 

Ordering Flexibility

One of the aspects I appreciate most about HelloFresh is its flexibility. I can easily customize my weekly order, swap proteins, double proteins,, and decide how many meals I want to receive each week. If I need to skip a week or pause my subscription, I can do so with just a few clicks. 

Delivery and Coverage

HelloFresh offers reliable delivery across the United States, including Alaska and Hawaii. The company provides several delivery day options, allowing me to choose a day that best fits my schedule. 

1. Chefs Plate

Chefs Plate meal kit packaging

Chefs Plate is a meal kit delivery service operating across Canada, providing a convenient way for customers to enjoy home-cooked meals without the hassle of meal planning and grocery shopping. Chef’s Plate is owned by HelloFresh, making its experience very similar to that of HelloFresh. 

Ordering

Chefs Plate, being owned by HelloFresh, offers an ordering experience that is almost identical to that of its parent company. The interface used by Chefs Plate is the same as HelloFresh’s, ensuring a familiar and easy-to-navigate process for those who have used HelloFresh before. 

Recipe Complexity and Ingredients

Recipes at Chefs Plate are simpler than HelloFresh, ranging from simple to moderate complexity, taking anywhere from 20 to 45 minutes to prepare. The ingredients are fresh and packaged to maintain quality, ensuring a delightful cooking experience.

Ordering Flexibility

Chefs Plate provides a bit more flexibility than HelloFresh by allowing customers to choose between 2-5 recipes per week, compared to HelloFresh’s fixed choices of either 3-5 recipes per week. 

In terms of recipe customization, the options to swap, add, or double up on protein are available with both HelloFresh and Chef’s Plate. 

Delivery and Coverage

Currently, Chefs Plate delivers to several provinces across Canada, including Ontario, British Columbia, Alberta, Saskatchewan, Prince Edward Island, New Brunswick, Nova Scotia, and Manitoba. 

What Does Chefs Plate Have That HelloFresh Doesn’t?

Chefs Plate is more budget-friendly, appealing to a broader audience, including students and young professionals looking for affordable meal solutions. This makes Chefs Plate an attractive option for those seeking both variety and value in their meal kit service.

  • Product
  • Specification
  • Photos

Chefs Plate

$8.99
Per Serving
Meal kit services aren’t the most budget-friendly meal-time solution for Canadians. But along the spectrum of cost, Chefs Plate sits on the most ...
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Delivers to:

Canada

Dietary Plans Available:

Vegetarian

Dinners for:

Two (Couple), Four (Family)

Price per Plate

$10 to $15, $5 to $10

Free Shipping?

No—$9.99 flat fee

Intro Deal:

First 2 meals free

Sustainability

Ocean Wise, Sustainability

HQ Location

Toronto

2. Hungryroot 

Hungryroot Dinner
Cheesy Tomato Sauce Shells + Zucchini from Hungryroot

Like many, I found myself exploring meal kit services to simplify my cooking routine, and that’s when I stumbled upon Hungryroot. It’s often compared to HelloFresh because you select meals online, and they ship the ingredients and recipes right to your doorstep. But unlike HelloFresh, Hungryroot does not pre-portion the ingredients. This approach feels more like a traditional grocery shopping experience but delivered to your door.

Ordering

  1. Taking the Quiz: My journey with Hungryroot began with a detailed quiz. Here, I shared my dietary preferences, and based on my responses, Hungryroot crafted a personalized grocery plan for me.
  2. Filling My Cart: After the quiz, I received tailored meal suggestions. This personalized touch aimed to streamline my meal planning based on my initial input.

Receiving and Cooking: Once my order arrived, it was all about cooking and enjoying the meals. The process from unboxing to dining was straightforward and enjoyable.

Their quiz is quite extensive and it gives many meal options for breakfast, lunch, dinner, and snacks to get a better sense of what you enjoy. However, I appreciated that I could still override their suggestions if they didn’t appeal to me. The ability to manually select my meals and groceries post-quiz added a level of control that I valued.

Dietary Filters

What I find incredibly convenient are the filters Hungryroot offers for selecting meals. These include:

  • Cook times of 5 minutes or less.
  • Cook times of 10 minutes or less.
  • 2 and 4 serving size options.
  • 500 calories or less.
  • Many dietary needs including vegan, vegetarian, dairy-free, gluten-free, and more.

Recipe Complexity and Ingredients

Both Hungryroot and HelloFresh excel in delivering fresh ingredients, but they cater to slightly different culinary experiences. Hungryroot offers more flexibility and encourages creativity with their whole, unportioned ingredients, which is perfect for days when I want to tailor meals closely to my taste or use up what I already have at home. HelloFresh provides a more guided cooking experience, ideal for those evenings when I’m looking to follow a recipe closely and learn something new in the kitchen. Depending on what kind of cooking experience I’m looking for, both services have their unique benefits that fit into my lifestyle at different times.

Ordering Flexibility

Each order allows for choosing up to 16 meals, but the minimum is six meals. This equates to at least three recipes per order, which is quite standard compared to other services like HelloFresh.

Their ordering process is unique and can take some getting used to. Your first order might feel overly complicated but if you’re feeling adventurous, patient, and looking for healthy groceries with simple recipes, Hungryroot might be the right fit for you.

Delivery and Coverage

Delivery options are available to most of the United States with the exception of Alaska and Hawaii.

What Does Hungryroot Have That HelloFresh Doesn’t?

They also accommodate a range of dietary restrictions, including vegan, vegetarian, dairy-free, and gluten-free choices. Beyond meals, I could order basic grocery items—eliminating the need for regular trips to the grocery store. From fresh produce and meats to pantry staples like grains, sauces, and snacks, everything was just a few clicks away.

3. Dinnerly

Dinnerly Dinner
Pan-Roasted Chicken with Rosemary Homefries from Dinnerly

Dinnerly is a great alternative to HelloFresh as it offers a nearly identical meal kit delivery service. Select your meals, have the ingredients delivered to your doorstep, and assemble the meals yourself.

Ordering

Dinnerly markets itself as a budget-friendly meal kit option, which was evident in their straightforward menu choices. The ordering process is very similar to that of HelloFresh: simple, allowing me to quickly select from a variety of meals without overwhelming options. The website is user friendly and easy to navigate.

Recipe Complexity and Ingredients

With Dinnerly, the recipes are generally simpler and require fewer ingredients, which is perfect when time is tight. The ingredients themselves are good quality but basic. I noticed that Dinnerly uses fewer packaging materials, which is part of their cost-saving and environmentally friendly approach.

Ordering Flexibility

Just like HelloFresh, you are in control of how many meals you get each week and if it’s for two or for a family of four. Their rotating menu offers 16 easy meals to choose from each week and you can view the menu as much as four weeks in advance. However, the recipes themselves are less flexible than HelloFresh as they don’t offer the option to swap proteins or double up on proteins, like HelloFresh.

Delivery and Coverage

Consider trying Dinnerly as an alternative to HelloFresh if you live in the lower 48 states of America.

What Does Dinnerly Have That HelloFresh Doesn’t?

Dinnerly focuses on using as few ingredients as possible. This can be handy for busy households with picky eaters and makes for an easy cleanup. However, this can also mean the meals are not as balanced, often having a heavy focus on carbohydrates and meat. Dinnerly doesn’t have many options for those with dietary restrictions and when selecting meals from the menu, there is no filter feature to help narrow down your choices quickly.

What’s really cool about Dinnerly is their recipes are all digital instead of on paper. This is a nice feature for environmentally-conscious folk.

  • Product
  • Specification
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Dinnerly

$6.50
Per Serving
Dinnerly is a fast and affordable meal kit option that is positioned for the busy weekday warrior. They offer a wide variety of recipes that are ...
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Delivers to:

United States

Dietary Plans Available:

Low-calorie

Dinners for:

Two (Couple), Four (Family)