HelloFresh Competitors: My 6 Favorite Alternatives

HelloFresh has long been my go-to for its simplicity and variety, but I was curious: how do other services stack up? Are there better options depending on specific dietary needs or preferences? Each service offers unique features aimed at making home cooking easier, but the devil is in the details. I evaluated each on several key factors: ease of ordering, recipe complexity and ingredient quality, flexibility in order selection, and delivery coverage.

In this article, I’ll take you through my experiences with HelloFresh and its competitors, highlighting what sets each apart and which might be the best fit for different types of home cooks. From pre-prepped meals that cut down kitchen time to kits that cater to specific dietary needs, we’ll explore a range of options to find out who truly delivers on their promises.

Which other companies are like HelloFresh?

Exploring the world of meal kit delivery services, I’ve encountered several companies that offer experiences similar to HelloFresh. These alternative companies include:

  1. Chefs Plate
  2. Hungryroot
  3. Dinnerly
  4. Gobble
  5. Blue Apron
  6. Sunbasket

Each of these services brings its own unique flavors and conveniences to the table, promising to make home cooking as effortless and enjoyable as possible.

CompanyIdeal ForCost Per Week*Cost Per Plate* 
Chefs PlateThose new to cooking and looking for some inspiration$55.95 - $184.79$8.99 - $11.99Visit Site
HungryrootPeople who don’t like grocery shopping$69+$9.69 - $11.39Visit Site
DinnerlyBusy households with picky eaters and no dietary restrictions$45.95 - $131.75$5.49 – $11.49Visit Site
GobblePeople who enjoy healthy and balanced meals with a very short cook time$67.96 – $239.80$11.99 - $16.99Visit Site
Blue ApronFood enthusiasts who enjoy exploring new culinary techniques and flavors$60.95 – $170.79$7.99 - $11.99Visit Site
Sun BasketHealth-conscious individuals or those with specific dietary needs$45+$9.99 - $13.99Visit Site

*You can compare these to HelloFresh, which costs $56.95 – $250.75 per week and $8.99 – $12.49 per plate.

This post may contain affiliate links, which means that if you click on a link and end up making a purchase, I may earn a small commission. Read my full disclosure here.

HelloFresh

HelloFresh aims to simplify home cooking by delivering fresh ingredients and easy-to-follow recipes right to my doorstep. Known for its wide range of flavorful recipes, HelloFresh caters to various dietary preferences and makes the cooking experience both enjoyable and straightforward. As someone who enjoys cooking but often lacks the time to plan and shop for meals, HelloFresh has been a convenient solution, allowing me to cook fresh, homemade meals without the hassle.

Ordering

The ordering process with HelloFresh is impressively user-friendly. After signing up, I select a meal plan based on my household size and dietary preferences. The website is intuitive, with a diverse weekly menu from which I can choose my meals. The flexibility to select different types of dishes, from family-friendly options to calorie-smart choices, makes it easy to tailor my weekly box to fit my dietary needs. The checkout process is smooth, with clear instructions and the option to add extras like quick lunches or desserts.

Recipe Complexity and Ingredients

HelloFresh recipes are simple and creative. The meals are designed to be cooked in about 30 minutes, which is ideal for my busy lifestyle. Ingredients arrive pre-measured and neatly packaged, minimizing food waste and preparation time. Ingredients are always fresh and high quality. The recipe cards include step-by-step instructions with photos, making it easy to follow along, even for more complex dishes. 

Ordering Flexibility

One of the aspects I appreciate most about HelloFresh is its flexibility. I can easily customize my weekly order, swap proteins, double proteins,, and decide how many meals I want to receive each week. If I need to skip a week or pause my subscription, I can do so with just a few clicks. 

Delivery and Coverage

HelloFresh offers reliable delivery across the United States, including Alaska and Hawaii. The company provides several delivery day options, allowing me to choose a day that best fits my schedule. 

1. Chefs Plate

Chefs Plate meal kit packaging

Chefs Plate is a meal kit delivery service operating across Canada, providing a convenient way for customers to enjoy home-cooked meals without the hassle of meal planning and grocery shopping. Chef’s Plate is owned by HelloFresh, making its experience very similar to that of HelloFresh. 

Ordering

Chefs Plate, being owned by HelloFresh, offers an ordering experience that is almost identical to that of its parent company. The interface used by Chefs Plate is the same as HelloFresh’s, ensuring a familiar and easy-to-navigate process for those who have used HelloFresh before. 

Recipe Complexity and Ingredients

Recipes at Chefs Plate are simpler than HelloFresh, ranging from simple to moderate complexity, taking anywhere from 20 to 45 minutes to prepare. The ingredients are fresh and packaged to maintain quality, ensuring a delightful cooking experience.

Ordering Flexibility

Chefs Plate provides a bit more flexibility than HelloFresh by allowing customers to choose between 2-5 recipes per week, compared to HelloFresh’s fixed choices of either 3-5 recipes per week. 

In terms of recipe customization, the options to swap, add, or double up on protein are available with both HelloFresh and Chef’s Plate. 

Delivery and Coverage

Currently, Chefs Plate delivers to several provinces across Canada, including Ontario, British Columbia, Alberta, Saskatchewan, Prince Edward Island, New Brunswick, Nova Scotia, and Manitoba. 

What Does Chefs Plate Have That HelloFresh Doesn’t?

Chefs Plate is more budget-friendly, appealing to a broader audience, including students and young professionals looking for affordable meal solutions. This makes Chefs Plate an attractive option for those seeking both variety and value in their meal kit service.

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Chefs Plate

$2.99
Per Serving
-67%
Meal kit services aren’t the most budget-friendly meal-time solution for Canadians. But along the spectrum of cost, Chefs Plate sits on the most ...
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Delivers to:

Canada

Dietary Plans Available:

Vegetarian

Dinners for:

Two (Couple), Four (Family)

Price per Plate

$10 to $15, $5 to $10

Free Shipping?

Yes

Intro Deal:

First 2 meals free

Sustainability

Ocean Wise, Sustainability

HQ Location

Toronto

2. Hungryroot 

Hungryroot Dinner
Cheesy Tomato Sauce Shells + Zucchini from Hungryroot

Like many, I found myself exploring meal kit services to simplify my cooking routine, and that’s when I stumbled upon Hungryroot. It’s often compared to HelloFresh because you select meals online, and they ship the ingredients and recipes right to your doorstep. But unlike HelloFresh, Hungryroot does not pre-portion the ingredients. This approach feels more like a traditional grocery shopping experience but delivered to your door.

Ordering

  1. Taking the Quiz: My journey with Hungryroot began with a detailed quiz. Here, I shared my dietary preferences, and based on my responses, Hungryroot crafted a personalized grocery plan for me.
  2. Filling My Cart: After the quiz, I received tailored meal suggestions. This personalized touch aimed to streamline my meal planning based on my initial input.

Receiving and Cooking: Once my order arrived, it was all about cooking and enjoying the meals. The process from unboxing to dining was straightforward and enjoyable.

Their quiz is quite extensive and it gives many meal options for breakfast, lunch, dinner, and snacks to get a better sense of what you enjoy. However, I appreciated that I could still override their suggestions if they didn’t appeal to me. The ability to manually select my meals and groceries post-quiz added a level of control that I valued.

Dietary Filters

What I find incredibly convenient are the filters Hungryroot offers for selecting meals. These include:

  • Cook times of 5 minutes or less.
  • Cook times of 10 minutes or less.
  • 2 and 4 serving size options.
  • 500 calories or less.
  • Many dietary needs including vegan, vegetarian, dairy-free, gluten-free, and more.

Recipe Complexity and Ingredients

Both Hungryroot and HelloFresh excel in delivering fresh ingredients, but they cater to slightly different culinary experiences. Hungryroot offers more flexibility and encourages creativity with their whole, unportioned ingredients, which is perfect for days when I want to tailor meals closely to my taste or use up what I already have at home. HelloFresh provides a more guided cooking experience, ideal for those evenings when I’m looking to follow a recipe closely and learn something new in the kitchen. Depending on what kind of cooking experience I’m looking for, both services have their unique benefits that fit into my lifestyle at different times.

Ordering Flexibility

Each order allows for choosing up to 16 meals, but the minimum is six meals. This equates to at least three recipes per order, which is quite standard compared to other services like HelloFresh.

Their ordering process is unique and can take some getting used to. Your first order might feel overly complicated but if you’re feeling adventurous, patient, and looking for healthy groceries with simple recipes, Hungryroot might be the right fit for you.

Delivery and Coverage

Delivery options are available to most of the United States with the exception of Alaska and Hawaii.

What Does Hungryroot Have That HelloFresh Doesn’t?

They also accommodate a range of dietary restrictions, including vegan, vegetarian, dairy-free, and gluten-free choices. Beyond meals, I could order basic grocery items—eliminating the need for regular trips to the grocery store. From fresh produce and meats to pantry staples like grains, sauces, and snacks, everything was just a few clicks away.

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Hungryroot

$8.30
Per Serving
Hungryroot is a meal kit company that delivers nearly-ready meals to your door. They come with unique ingredients and sauces that just need to be ...
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Delivers to:

United States

Dietary Plans Available:

Gluten Free, Nut Free, Soy Free, Vegan, Vegetarian

Dinners for:

One (Single), Two (Couple), Four (Family)

Price per Plate

$10 to $15

Free Shipping?

Yes

Intro Deal:

$10 Off

Sustainability

Recycling

HQ Location

New York

3. Dinnerly

Dinnerly Dinner
Pan-Roasted Chicken with Rosemary Homefries from Dinnerly

Dinnerly is a great alternative to HelloFresh as it offers a nearly identical meal kit delivery service. Select your meals, have the ingredients delivered to your doorstep, and assemble the meals yourself.

Ordering

Dinnerly markets itself as a budget-friendly meal kit option, which was evident in their straightforward menu choices. The ordering process is very similar to that of HelloFresh: simple, allowing me to quickly select from a variety of meals without overwhelming options. The website is user friendly and easy to navigate.

Recipe Complexity and Ingredients

With Dinnerly, the recipes are generally simpler and require fewer ingredients, which is perfect when time is tight. The ingredients themselves are good quality but basic. I noticed that Dinnerly uses fewer packaging materials, which is part of their cost-saving and environmentally friendly approach.

Ordering Flexibility

Just like HelloFresh, you are in control of how many meals you get each week and if it’s for two or for a family of four. Their rotating menu offers 16 easy meals to choose from each week and you can view the menu as much as four weeks in advance. However, the recipes themselves are less flexible than HelloFresh as they don’t offer the option to swap proteins or double up on proteins, like HelloFresh.

Delivery and Coverage

Consider trying Dinnerly as an alternative to HelloFresh if you live in the lower 48 states of America.

What Does Dinnerly Have That HelloFresh Doesn’t?

Dinnerly focuses on using as few ingredients as possible. This can be handy for busy households with picky eaters and makes for an easy cleanup. However, this can also mean the meals are not as balanced, often having a heavy focus on carbohydrates and meat. Dinnerly doesn’t have many options for those with dietary restrictions and when selecting meals from the menu, there is no filter feature to help narrow down your choices quickly.

What’s really cool about Dinnerly is their recipes are all digital instead of on paper. This is a nice feature for environmentally-conscious folk.

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Dinnerly

$6.50
Per Serving
Dinnerly is a fast and affordable meal kit option that is positioned for the busy weekday warrior. They offer a wide variety of recipes that are ...
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Delivers to:

United States

Dietary Plans Available:

Low-calorie

Dinners for:

Two (Couple), Four (Family)

Price per Plate

Less than $5

Free Shipping?

No

Intro Deal:

No

Sustainability

Recycling

HQ Location

Germany

4. Gobble

Gobble Dinner
Shrimp Scampi with Grape Tomatoes & Arugula from Gobble

Gobble is similar to HelloFresh in that you select your meals, then the ingredients and recipes are delivered to your doorstep. The biggest difference is that Gobble does all the prep work for you. This includes the peeling, chopping, and marinating. Talk about a time saver! It’s no wonder they market their meals as a 15-minute cook time. 

Ordering

When ordering from Gobble, I can choose my meals from a variety of options that change weekly. The standout feature of Gobble is that all the prep work is already done for me. Ingredients come peeled, chopped, and marinated, which cuts down significantly on the time I spend in the kitchen. The ordering process itself is intuitive, making it easy to pick meals, customize where necessary, and manage my subscription.

Recipe Complexity and Ingredients

Gobble’s recipes are designed to be prepared in 15 minutes, thanks to the pre-prepped ingredients. This convenience doesn’t mean a sacrifice in flavor or quality. The ingredients are fresh and recipes are crafted to offer a delightful meal without the lengthy prep and cooking time. On the other hand, HelloFresh offers a broader range of recipe complexities. Some meals are quick and easy, while others are more involved, giving me a chance to learn new cooking techniques.

Ordering Flexibility

Gobble shows considerable flexibility in its meal plan with options like the Lean & Clean meals, which cater to health-conscious diners looking for low-calorie, low-carb, and high-protein options. This special diet option is especially appealing if I’m looking to eat healthily without spending much time preparing food.

Delivery and Coverage

If you’re looking for some nearly ready-to-eat meals and are located in the continental U.S. (except for Montana), we recommend trying Gobble.

What Does Gobble Have That HelloFresh Doesn’t?

Gobble’s major advantage lies in its pre-prepped ingredients that enable 15-minute meals. This feature is a true time-saver and reduces the hassle of meal preparation significantly. Additionally, the Lean & Clean meal option is a fantastic choice for those specifically looking for healthier meals that are both quick to prepare and nutritious, staying under 600 calories.

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Gobble

$14.45
Per Serving
Founded in 2014, Gobble offers 15-minute meal kits. They focus on simple meals that are easy and fast to prepare. Gobble is ideal for busy cooks and ...
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Delivers to:

United States

Dietary Plans Available:

Diary Free, Gluten Free, Low-carb, Pescatarian, Vegetarian

Dinners for:

Two (Couple), Four (Family)

Price per Plate

$10 to $15

Free Shipping?

No

Intro Deal:

$30 Off First Order

HQ Location

Palo Alto, CA

5. Blue Apron

Blue Apron is one of the pioneers in the meal kit delivery industry, aiming to make home cooking accessible to everyone. Like HelloFresh, Blue Apron delivers all the necessary ingredients along with detailed recipes directly to your door. 

Ordering

Ordering from Blue Apron is straightforward. The website is well-organized, making it easy to browse through different meal options. One thing I particularly enjoy is the inclusion of wine pairings, which can be added to any order. This feature enhances the dining experience, making it not just about cooking but about creating a dining atmosphere at home.

Recipe Complexity and Ingredients

Blue Apron’s recipes are a blend of simplicity and culinary adventure. They offer a range of recipes from quick, simple meals to more complex dishes that require more time and cooking techniques. The ingredients are always high-quality, often featuring specialty items that are not commonly found in grocery stores. This focus on unique ingredients allows for a more exploratory cooking experience compared to HelloFresh, which tends to stick with more familiar staples.

Ordering Flexibility

Like HelloFresh, you can choose your meals from a set weekly menu. However, the options for customizing individual meals are generally more limited compared to HelloFresh. Blue Apron tends to offer fewer recipes each week, which can restrict choices, especially for those with strict dietary restrictions or preferences.

Blue Apron does allow for skipping deliveries and easy subscription management, like HelloFresh. Where they differ slightly is in the flexibility of meal selections within their offered plans. While you can pick your meals, there’s less diversity and you don’t have the ability to swap ingredients within meals.

Delivery and Coverage

Like HelloFresh, Blue Apron delivers to the vast majority of the continental United States, with clear communication about delivery days based on your location. 

What Does Blue Apron Have That HelloFresh Doesn’t?

Blue Apron’s collaboration with renowned chefs and exclusive menus offer a gourmet cooking experience that goes beyond the typical home meal prep. Additionally, the wine pairing option is something unique that HelloFresh doesn’t offer, allowing for an enhanced dining experience that pairs perfectly with the prepared meals.

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Blue Apron

$11.99
Per Serving
When most people hear the term 'meal kits', Blue Apron is one of the first brands that comes to mind. Founded in 2012, Blue Apron is the front-runner ...
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Delivers to:

United States

Dietary Plans Available:

Vegetarian

Dinners for:

Two (Couple), Four (Family)

Price per Plate

$5 to $10

Free Shipping?

Yes

Intro Deal:

$20 Off on First Order

Sustainability

Animal Welfare, Recycling

HQ Location

New York

6. Sunbasket

Sunbasket is a meal delivery service that focuses on health-conscious, organic, and sustainably sourced meals. What sets Sunbasket apart is its commitment to dietary diversity and eco-friendly practices. It caters to a variety of eating habits, including Paleo, Vegan, Mediterranean, and Gluten-Free, making it highly appealing to those with specific dietary needs or preferences.

Ordering

When starting with Sunbasket, the initial setup involves selecting a meal plan that caters to specific diets, such as Gluten-Free, Paleo, Vegan, or Mediterranean, among others. This specialization is particularly beneficial for those with strict dietary restrictions or health-oriented goals. The Sunbasket ordering process features educational elements about the food’s origin and nutritional benefits, which can appeal to those who are more health-conscious or interested in the ethical aspects of their food choices.

Recipe Complexity and Ingredients

The recipes provided by Sunbasket are a mixture of simple to gourmet levels, and they often incorporate unique ingredients that are organic and non-GMO. The focus on high-quality, sustainable ingredients is evident in the taste and presentation of the meals. In comparison, HelloFresh also offers a variety of recipes that cater to different skill levels, but Sunbasket’s offerings are notably geared towards a health-conscious audience with a strong emphasis on organic produce.

Ordering Flexibility

Sunbasket offers a variety of specific dietary plans including Paleo, Keto, Vegan, and Gluten-Free, which can be mixed and matched within a single order. This flexibility is invaluable for households with diverse dietary needs or for individuals who are experimenting with different health-focused diets.

Moreover, Sunbasket allows for adjustments to delivery frequencies and meal selections with similar ease to HelloFresh. I can easily skip deliveries or change the number of meals as needed. 

Delivery and Coverage

Sunbasket delivers everywhere in the United States except Alaska or Hawaii, which is a limitation compared to HelloFresh, which delivers to every state.

What Does Sunbasket Have That HelloFresh Doesn’t?

One of Sunbasket’s standout features is its extensive range of dietary-specific meals that go beyond the typical offerings. It provides options for breakfast, lunch, and dinner, as well as healthy snacks, which is not as prevalent in HelloFresh’s offerings. Sunbasket also includes a marketplace feature where you can purchase additional groceries, which is integrated seamlessly into the weekly order. This makes Sunbasket not just a meal kit delivery but a comprehensive food service catering to a health-oriented lifestyle.

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Sun Basket

$11.99
Per Serving
Sun Basket's award-winning chef Justine Kelly works closely with local farmers to bring the freshest seasonal ingredients to your kitchen. Each ...
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Delivers to:

United States

Dietary Plans Available:

Diabetic, Gluten Free, Lean & Clean, Mediterranean, Organic, Paleo, Pescatarian, Vegan, Vegetarian

Dinners for:

Two (Couple), Four (Family)

Price per Plate

$10 to $15

Free Shipping?

No

Intro Deal:

No

Sustainability

Recycling, Sustainability

HQ Location

San Francisco

Who is HelloFresh’s biggest competitor?

HelloFresh’s biggest competitor is Blue Apron. Blue Apron was one of the pioneers in this market and is known for its high-quality ingredients and innovative recipes, similar to HelloFresh. 

Which meal kit services compare to HelloFresh?

HelloFresh directly compares to Blue Apron, Home Chef, and Sunbasket. Blue Apron focuses on delivering high-quality ingredients along with chef-designed recipes, making it a key rival. Home Chef differentiates itself with customizable meal selections and easy-to-follow recipes that cater to a variety of dietary needs. Sunbasket emphasizes organic and non-GMO ingredients, targeting health-conscious consumers with its clean-eating options. 

Who are HelloFresh’s healthy competitors?

HelloFresh’s top healthy competitor is Sunbasket, which emphasizes organic and clean ingredients in their meal kits. Sunbasket offers a wide range of dietary-specific options such as Paleo, Gluten-Free, and Diabetes-Friendly meals, catering to health-conscious consumers looking for convenience without compromising on dietary needs. 

What is cheaper than HelloFresh?

Blue Apron and Dinnerly are cheaper than HelloFresh. Blue Apron offers meals as low as $7.99, if you purchase 4 servings per meal and 5 meals per week (20 total). Dinnerly costs as low as $5.49 if you order 4 servings per meal and 6 meals per week (24 total). With HelloFresh’s lowest cost at $8.99 per meal, Dinnerly is cheaper for any order with at least 8 total servings. Check out our list of the cheapest meal kit delivery services for more options!

What’s the best alternative to HelloFresh?

There are a handful of excellent meal kit delivery contenders. Each one is best for different types of eaters. Give them a try to find out which is best for you. 

While HelloFresh has dominated a large portion of the Canadian meal kit delivery market, these alternative companies are providing some healthy competition. Like HelloFresh, all companies listed above provide healthy meal options, allowing you to skip a week if needed, and offer a convenient approach to cooking at home. 

We hope this comparison has been helpful in your decision making process when seeking an alternative to HelloFresh. We’d also love to hear about your experience with any of the above companies. Did you love them? Did you hate them? We want to hear it all!

Natalia S.

Natalia S.

I’m Natalia S., mother, writer, dance teacher, and Airbnb host living with my school-aged daughter in Vancouver. I’m the type of person that loves to eat, is fairly health-conscious…but never cooks. When I’m not busy pinning all the recipes that I won’t cook later, I’m wearing every hat that comes with running three businesses and raising a child.

We will be happy to hear your thoughts

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Meal Kit Comparison - Simplify Your Dinner Decision
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