- Best for families that need flexibility
- Supports local Canadian suppliers
- Weekly cooking tutorials
- Free delivery
- High-quality pantry products
- Slow-to-respond customer service
- High number of complaints about missing,stale and damaged ingredients
- Online user experience can be confusing for those who aren’t bilingual
Cook it claims to be the world’s best ready-to-cook meal kit service. While they may be a tad biased, they did declare that 40% of their customers consider Cook it to be life-changing.
That got us intrigued. Any life-changing service is worth exploring; if it’s doing it for 40% of customers, that’s worth investigating.
So we did some digging and found out what 2 out of every 5 customers are raving about. And in the process, we uncovered a few areas where they have room to improve.
We go through the highs and lows of being a Cook it customer below.
Cook it Buys Miss Fresh
In early December 2019, Cook it bought out one of it’s largest competitors, Miss Fresh. In expanding their operations to serve Miss Fresh’s existing customers, Cook it grew their production facilities by over 24,000 square feet. MissFresh employees combined with Cook it’s workforce which brought the total staff count to 260 employees.
According to Cook it, the Miss Fresh acquisition means:
- More recipes
- More ready-to-eat meals
- More pantry products
- Over 50% local products in each box
Although the companies shared a mission to reduce food waste and simplify everyday life, some Miss Fresh customers would argue that their first-hand experience with both companies revealed the stark contrast between the two. Google Reviews show that Miss Fresh users are disappointed in Cook it’s delivery service.
While the transition may not have been the smoothest, in the beginning, it could have been due to growing pains.
Recipe Quality and Taste
Cook it recipes are created by a chef and a nutritionist. Together they create 12 new recipes every week so that the menu is always interesting and mealtimes never get boring.
While recipes are creative and high quality, they are designed to be foolproof, accommodating cooks of all levels. Beginners can also get extra help from the Cook it Academy, an online resource with new cooking tutorials added weekly.
One week of recipes featured a fusion of ethnic influences from the following regions:
In that same week, the menu included the following protein sources:
Perhaps the most unique and exciting feature on the menu is their weekly brunch item! I don’t know about you but blueberry jam pancakes with lemon zest ricotta would make me jump out of bed on a Sunday morning.
Quality of Ingredients
Cook it sources ingredients that are from smaller local suppliers to ensure freshness and great taste. Although they weren’t able to share exactly how they source, we it appears to be from largely eastern Canada. As their website points out, “The shorter its journey, the better it tastes”.
Easy-To-Scan Recipes: On the Cook it website, the menu is outfitted with icons on each recipe that allow you to easily identify meals that accommodate your preferences. Cooking duration and key ingredients are also easy to determine when scanning the menu. Individual recipes display all the key information using images and minimal words. And if you’re curious about the actual cooking instructions involved, that is accessible as well.
Flexible Subscriptions: Cook it customers can skip deliveries 3 months ahead of time. You can add extra portions to meals. And you can cancel your subscription no cancellation fees.
Sizable Portions: One adult serving is enough for 2 kids under 13 years.
Kid-friendly Recipes: The majority of recipes on the menu are designed to be kid-friendly, flavourful and nutritious.
Bilingual Branding: While Cook it is based in French-speaking Quebec, they also serve Ontario and the Maritime Provinces where English is more common. Oddly enough, the English version of their website has plenty of content written in French. Even the customer support chat bot defaults to the french language. Some english-speaking customers might find this odd and confusing.
Customer Support: On Google Reviews, unhappy customers are met with defensiveness and half-hearted accountability for company mistakes.
Quality Control: Like many meal kit delivery companies, Cook it has had it’s fair share of delivery hiccups. From delivering missing ingredients, the wrong ingredients, rotten produce, spilled sauces and late deliveries. Some customers definitely haven’t had the best experience.
Cook it offers weekly vegetarian recipes – up to five weekly..
The same week offered 5 gluten-free options although Cook it doesn’t offer an official gluten-free menu.
As far as low-carb, keto or paleo diets go, Cook it has zero options.
All in all, like most meal kit services, Cook it is probably not a viable option for those who have dietary restrictions. But it is a contender for plant-based eaters and those who are looking to reduce their weekly gluten intake.
Cook it subscription plans are organized into 2 menu categories: Regular and Vegetarian. Customers can choose between 2 servings, 3 servings or 4 servings per week and between 2-7 meals per week. The sample prices below for each plan include 4 servings with 2 recipes per week.
The Regular menu comes with pre-portioned ingredients for recipes that take 20 min – 35 minutes to cook. Recipes include one brunch option, ready-to-eat options and vegetarian recipes. You can choose from 12 new recipes every week.
Cost per serving: $10.25
Cost per week: $82.00
The Vegetarian menu is cheaper but it doesn’t offer as many options. You can expect around 5 recipes a week, including a ready-to-eat option and a brunch recipe.
Cost per serving: $9.63
Cost per week: $77.00
Cook it also offers an impressive number of healthy pantry products including fruits, breakfasts, lunches and snacks made by Quebec brands.
Delivery & Shipping
Cook it currently delivers to Eastern Canada including Quebec, Ontario and the Maritimes. Delivery is free.
Delivery boxes include recipe cards with step-by-step cooking instruction plus all the raw ingredients you need in exact portions. Cook it does not include these items: salt, pepper, milk, butter, oils and vinegars.
Delivery boxes are insulated and come with several ice-packs to keep meats, seafood and dairy products at the right temperature. So if you’re not home at the time of delivery, the food should be fine for a few hours. The driver leaves your box at the door.
You get to choose your delivery schedule. Delivery time options differ depending on your area.
Cook it’s sustainability efforts are unique. Through their eco-conscious practices, they aim to reduce food waste, packaging and emissions. Cook it also prioritizes relationships with local producers and artisans.
Their Sustainable Kit program contains zero cardboard and plastic. Instead, the kit comes with 100% reusable dishes. In addition, kits are delivered by bike.
The Sustainable Kit is currently available for Montreal residents. Cook it had planned to launch the program throughout Quebec and Ontario by spring 2020, so stay tuned.
Read More About Cook It
- The 8 Best Meal Kits To Try In Ottawa
- London, Ontario’s Best Meal Kit Delivery Services In 2022
- The 8 Best Meal Kit Delivery Services In Montreal 2022
- The Best Meal Kit Delivery Services In Toronto
Recap: Is Cook It Worth Trying?
Cook it is a proudly Canadian, forward-thinking meal kit service. But whether or not it’s the right fit for you depends on your mealtime requirements,
For people with ever-changing schedules and needs, Cook it’s flexible subscription comes in handy. With ready-to-eat options and a fully-loaded pantry, busy families can simplify their everyday lives with Cook it. If you’re a french-speaking family, even better.
Besides vegetarians and the gluten-free folk, Cook it won’t work for those who have dietary restrictions.
If you’d like to try Cook it, get $40 off your order by using code “COMPARISONCOOKIT” at checkout.
And make sure you leave your own review to let us know what you think of their meal kit service.
Specification: Cook It
|Dietary Plans Available:||
Low-carb, Pescatarian, Vegetarian
Two (Couple), Three, Four (Family), Six
|Price per Plate||
$10 to $15, $5 to $10
7 reviews for Cook It
Chefs Plate vs HelloFresh: Which Meal Kit Is For You?
5 HelloFresh Competitors to Try Instead
Blue Apron Competitors: 7 Services Like Blue Apron
Rami G –
Customer Service doesn’t care about you.
The food was good but very repetitive.
If you try contacting them by phone, most days the system will ask you to call back or just hang up on you. If you do manage to get through, they will listen to your problem (in my case I received everything wrong) then apologize and tell you to verify your emails better in the future. (Thanks Roselyne)
The person who referred me didn’t receive the 40% off and had to get in contact with them to finally receive it.
I had other problems with this company.
If I could give 0 stars I would but it deserves 1 star for the food quality.
Jae Morris –
Do Not Trust this Company
Cookit has a decent product. There recipes are good and they have a good selection of pantry items. I had even recommended the Cookit service to many of friends. After a few of my friends signed up, I started using Cookit’s referral code. I shared this code with a few of my friends and didn’t think much of it. It turns out that my code went viral. My friends not only signed up but they shared my code. I quickly figured out that I also had $640 in credits and a bunch of stars. I put two and two together and figured out that this was the result of sharing my referral code. I was excited. I realized that people were using my code and that Cookit’s referral program could be quite lucrative. I doubled down and sent out my code to more friends and posted the code on a couple websites. A few weeks later Cookit decided that this was not allowed and revoked my credits.
While I appreciate that Cookit can set their own terms and conditions, including a term that prohibits sharing their codes on public websites, these terms should be brought to their customer’s attention. I was doing exactly what CookIt expected me to do, market their service by sharing their referral code with my friends. If Cookit had a real issue with sharing their codes publicly, they would point this out when they provide them. Cookit would also actively cancel the hundreds of other customer codes readily available on the Internet. It was only after I had accumulated over a $1000 dollars and started to use these credits did this “issue” all of a sudden come to their attention. This is a terrible business practice. Shame on you Cookit!
First time ordering from them. Food was supposed to arrive today LATEST BY 8PM. It is now 9:15pm and I don’t have my food. I am getting terrible flashbacks to this happening with another meal delivery company NOT based in ON. Food never arrived and I had to fight to get my money back.
Their customer service is garbage, every time I call an automated system tells me they are too busy and to either call back or press star and someone will call you back. Fat chance after 9pm!!
No updates on delivery, there is no tracking to see where your food is at unlike other meal delivery programs. I will not be renewing with them after this for lack of proper customer service.
Wow! I did not realize what experiences people had had with Cook It before reading. Personally, I’m not too into the prepped meal kits, but what I love is their pantry! It’s full of artisan products from Quebec that are impossible to find in Ontario. Especially with the border closed, it’s been so nice to get some of our Quebec fave snacks and goodies. I think one or two deliveries came a bit late but by and large we’ve gotten some great stuff!
I’ve heard about delivery issues with Cook It and was nervous about trying it, but haven’t had any problems myself! The box was a tiny bit later than expected but all the ingredients were fine. I love the new recipes and never would have tried a meal as ambitious as haddock without it!
The recipe was easy to follow and even my kids went for it! Would definitely recommend it if you’re trying to expose your family to new foods and get them excited about nutrition!
I’ve ordered from them twice and never received anything so I have no idea if it’s good or not. Had to wait over 2 hours for someone to call me back.
I ordered from Cookit for about a year and a half now but have recently stopped. The reason that I choose Cookit over others was due to their large number of gluten free, or easily substituted to make it gluten free, meal options. I noticed lately that the number of these options seemed to be disappearing, and recently that gluten free meal options have been removed from their site altogether.
Overall the meals, when I could eat them were good, but the delivery service was consistently and ridiculously bad for some reason. Customer service usually tried to help at first, however, they are no longer open during the delivery times so you lack options when the delivery driver inevitably screws up.
To sum up: delicious meals, but I can’t eat them anymore, and a very inconsistent, sometimes bad, delivery experience.